About us

Alterativ Design Lab is a multidisciplinary international design firm. We operate in various scales from custom residences to large complex mixed-use buildings. We use cutting edge computational design tools and processes that facilitate creating value for our clients and communities. We are a global firm (not registered architects in British Columbia) that provide design services to a global clientele. We have partner architects, urban designers, and planners in all markets that we provide services to that serve as the legal executive entities.

We practice our design philosophy through three main streams of work:

  • Partnerships with real estate developers, architects, and municipalities on the design of developments of all scales and programs.
  • Custom residences for the private sector.
  • Innovative research and development projects in partnership with governments, municipalities, funding agencies, public and private organizations, investors.

Our principals have a combined 18 years of international and Canadian experience in the architecture and design industry. Our ambitious clients seek to provide a higher quality of life and are aware of the transformative power of design to reach this goal. We value long term relationships with like-minded partners in order to bring positive change to cities and communities across the globe. We perform this act through conscious design and hold a high standard for design excellence.

Meet the Team

Soudeh Keypour

Soudeh Keypour

Principal
soudeh.keypour@alterativ.com
Soudeh is passionate about creating positive change in peoples lives through conscious design. As a leader, she is devoted to the future of sustainable design utilizing the advantages of mass-timber construction and 3D printing technology in combination with computational design techniques and processes. Soudeh believes in design excellence and its transformative power. She holds a Master of Architecture from the University of Tehran. 
Mehdi Einifar

Mehdi Einifar

Principal
mehdi.einifar@alterativ.com
Mehdi is a strategic design thinker passionate about the future of cities, communities, and buildings. As an optimist in heart, he is constantly looking into technological advancement outside of the building industry and draws conclusions applicable to the future of the built environment. He holds a Master of Architecture degree from the University of Tehran and is currently pursuing PhD studies in the field of 3D printing architecture.
Harlee Grier

Harlee Grier

Multimedia Student Intern
harlee.grier@lethbridgecollege.ca
Harlee is a second-year student of Multimedia Production. She has experience in the advertising industry and is interested in producing visual contents such as 2D animations.   
Marc Johannknecht

Marc Johannknecht

Summer Intern
marc.johannknecht@alterativ.com
Marc is currently pursuing bachelor of architecture at British Columbia's Institute of Technology (BCIT). Marc is passionate about design and the future of architecture.